Andy Whitman was well ahead of the Good Food investment curve, playing an active part in the emerging branded consumer products ecosystem since he founded 2x Consumer Products Growth Partners in 2001. After a successful career with General Foods and Kraft Foods — where he managed iconic brands such as Kool-Aid and Tang — Andy recognized his passion was nurturing smaller businesses to achieve rapid growth. He has focused since on investing in and helping to operate small consumer products companies, and his leadership has produced outstanding results. Andy received a B.B.A. from the University of Wisconsin and an M.B.A. from Northwestern University’s Kellogg School of Management, and he is a Culinary Institute of America-trained cooking enthusiast.