Jim Parsell is director of market development for Chicago-based OwlTing USA, a division of a pioneering Taiwan-based blockchain services provider. Blockchain enables information about individual transactions to now be recorded in a chain of linked and encrypted data blocks, where the data stored can be viewed but not erased, allowing for unprecedented transparency and traceability. This chain of encrypted data blocks can be shared, or “distributed,” to a network of computers, meaning no one entity in the network can manipulate the data without being detected or examined. OwlTing focuses on working with food companies, and integrates marketing tools that better enable these entrepreneurs to tell their stories to consumers. Jim describes himself as an “entrepreneur, numismatist, conservationist, urban gardener and Lego master.”