John is co-founder and CEO of Once Upon A Farm, with the mission of providing yummy and nutritious “farm-to-family” foods to kids of all ages. Previously, John was CEO of Annie’s, Inc., a popular natural and organic food brand (with a bunny logo), from 1999 to 2017. He took the company public in 2012; two years later, General Mills acquired the business for $820 million. John ran Annie’s operating unit over the next three years and advised General Mills’ small business incubator 301 Inc.