Katlin Smith is founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to natural baking mixes then on the market. Today Simple Mills ranks as the #1 fastest-growing natural baking mix and cracker brand; the #1 natural baking mix; the #1 natural cracker; and #2 natural cookie brand by dollar sales, according to SPINS data. Its products are distributed in more than 12,000 conventional and natural grocery stores, and through Amazon and Thrive Market. All are free of gluten, grain, dairy, soy, GMOs, excessive sugar, and artificial flavors and fillers.