Quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on emerging food companies.
Connected to Patrick on LinkedIn, follow him on Twitter @PatrickNycz or email him at Patrick@NewPointMarketing.com.
Patrick is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local & Regional Food Brands, a business & marketing “how-to” book for the food industry that uses trends (local food) and research (retail food buyer interviews and surveys) to support sales growth.
Moving Your Brand Up the Food Chain addresses numerous topics aimed at helping local, smaller, and regional food brands increase market share and grow their business and has received numerous 5-Star reviews from business book reviewers like Kirkus and Clarion.
In 2017 Patrick and his team held the 1st Annual NewPoint Emerging Food Brands Forum in partnership with Purdue University and the Indiana State Department of Agriculture’s Indiana Grown. This event featured a Retail Buyer’s Roundtable, NewPoint marketing and Purdue Food Science classes and a sampling event where 80+ food companies met with over a dozen buying groups.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
His name, pronounced “nice,” is not really an acronym for New York City Zoo. He just says that so people remember how to spell it. That’s a branding communications mind at work.