Tera Johnson, Founder and Director, Food Finance Institute and Founder of teraswhey™: Tera Johnson is a role model for entrepreneurs who have a product idea and hope it will be a near-instant success. Johnson discerned a market for organic whey powder; raised millions of dollars to build a “green” factory, and, even though it opened in 2009 at the depths of the recession, her delicious and sustainably produced teraswhey™ was a huge hit. By early 2013, Johnson sold Tera’s Whey to Omega Protein for more than $26 million. She then founded the Food Finance Institute, a project of University of Wisconsin Extension, where she mentors early-stage entrepreneurs and is frequently called upon to act as a judge in business pitch competitions.